The icing on the cake – My first marketing campaign

A few weeks ago my boss approached me and announced that as a company we need to look in to marketing alternatives for our business. After recently starting my CIM Level 3 foundation certificate in marketing, I felt this would be a great opportunity to put in to practise what I have learnt so far so I started planning my campaign.

The Evolution of the iPhone

Who would’ve thought that almost ten years ago the first generation of iPhone was introduced into the ever growing society of popular culture.  A touch screen phone with an attractive look, feel and in built keyboard spread in conversation so fast it resulted in 18.65 million iPhones sold worldwide by 2011 –  only four years.

When setting up the perfect Social Media page...

It was only when I entered the digital marketing industry that I was made fully aware of the importance of social media in terms of the promotion, portrayal and overall presentation of a business. With various social media platforms such as Facebook, Twitter and Instagram constantly growing in popularity it comes as no shock that 74% of us own a social media account on one or more of these sites.